The Adventures of Ed: StudentTwitBook

The Adventures of Ed: The Good Old Days

Smart Social Media: Building & Marketing a Strong Personal Brand

I had the great pleasure to kick off  the first Social Media Week at the University of Kentucky a couple of weeks ago with a presentation on building a strong personal brand using social media for college students. We had several undergraduates in attendance, as well as a good number of advisors and student affairs professionals who were eager to learn more about helping students to use social media effectively. Some of them were eager to take the tips they learned from the presentation and put them to use in boosting the social media presence of their units on campus!

Smart Social Media

View more presentations from Christopher Rice

A key part of a robust student experience must include preparation for the world outside the campus, whether that be finding employment and building a career, or jumping into the world of entrepreneurship. Many institutions are beginning to work with their students to think about responsible social media use, but far fewer are helping their students to go beyond “cleaning up” their social media presences and think about how to effectively leverage social media platforms to build their professional presence and networks, as well as showcase their work portfolio and skills. Similarly, we feel that career centers on campus need to help their students go beyond cultivating a profesional appearance and a well-crafted resume to thinking about how to build a strong personal brand that helps them get noticed.

Experience Design Works is looking forward to working with campus career centers and student affairs organizations in 2012 to help them design a student social media experience that helps students build strong personal brands through effective and smart use of social media. If you would like to learn more about bringing the EDW team to your campus to give a talk or workshop on Designing a Smart Social Media Experience for Students, please contact us on the EDW website, email me directly at chris [at] experiencedesignworks [dot] com or send me a message on Twitter at @ricetopher.

The Adventures of Ed: Healthcare 101

Let’s Blame The LMS…

At a major research university in the Midwest, we recently concluded an Experience Analysis and Design (EAD) on student and faculty LMS use. During the qualitative research phase, we were told by faculty, staff and students alike the technology was rife with problems, that it should be discarded and that at the very least, it’s UI needed a major update. Fingers were being pointed every which way.

As many know, increasing LMS adoption brings numerous benefits to an institution, the least of which is a more consistent student experience. Yet changing an LMS can be expensive and time consuming. Our client wanted objective and thorough research about LMS use. Additionally, the client wanted data that would lead to a list of solutions prioritized by methodological scoring and cost implementation. Furthermore, they wanted an inclusive process that engaged departments from across the institution.

And that’s exactly how the EAD methodology works. It’s objective and anonymous avoiding blame and internal politics.

Perhaps one of the biggest surprises we uncovered was that many of those who complained about the LMS had actually either never used it, or used only its very basic elements. Many simply were repeating what others had told them or were unaware of the many features the LMS offered. We also uncovered a rich story involving support structure and staffing, pedagogical approaches, faculty and student usage behaviors and college-level adoption strategies.

As I write this, a prioritized set of solutions, with buy-in from across the campus, is being phased in.

And nobody’s pointing their fingers at anyone else. At least for now :)

 

Ask and you’ll receive

Ask your students about (fill in the blank). Guess what? They’ll tell you. And we’ll help you measure whatever they discuss.